Military Tourism, a not very widely used term so far, is gaining traction in more than one ways. It has historic, economic as well as strategic significance. Travel and tourism is not just a leisure activity anymore. With the advent of digital connectivity, many opportunities are opening up in the domain of tourism for employment too. Accoding to FY18-19 data, among the ten most popular monuments in India, in terms of number of visitors, stood the Agra Fort (2nd Rank with 5.2 lakh foreign visitors), Red fort (4th Rank with 1.26 lakh foreign visitors) and Shanirwada (Rank 7). All the three sites are enriched with India’s historical legends, showcasing especially its defence chronicles, mesmerising visitors with its militarical finesse and bringing tourism from both India and abroad.
War sites have always lured a section of tourists who find themselves drawn towards the thrill of understanding the past. For a history buff, these sites offer a great insight to events that have occurred in the past and have shaped the present & future of a country. Hence, various countries across the globe have leveraged on their past to attract tourists, which therefore contributes to the overall economy of the country. As defence Minister Rajnath Singh recently launched the BRO Tourism portal and also directed officials to devise a plan to promote ‘Defence Tourism’ in the country, India’s tourism growth is expected to rise exponentially.
The concept of Military Tourism was introduced by MESCO for the first time in India in 2016 as they starte ‘Veer Yatra’, offering civilians an opportunity to experience the brave and thrilling world of our heroic defence forces from up-close. MESCO provided tourists a chance to experience War Memorial, Army Workshop, Defence Academy, Naval Base, Warfare Centre, Military Management techniques, Art of War and Survival techniques. In 2019, the government decided to open the entire area from Siachen base camp to Kumar Post for tourism purposes. Other such fascinating defence sites include the Kohima War Cemetery, Nagaland, the Jallianwala Bagh in the National Capital, and the Wagah Border ceremony that is held daily for two hours, where the flag ceremony is conducted by both Pakistani Rangers and Indian Border Security Force (BSF).
The world is marching on the roads of an unprecedented transition into an entirely new dimension of advanced living. And every such high-end technology or product is experienced first by either the military of the country or its youth. Defence sector is always keen to use emerging technologies to adapt to evolution and enhance their training & combat readiness. Many unique and useful technologies like RADAR, jet engines, satellite navigation, and a computer networking system that we now know as the internet today, have in fact, been invented by militaries, which later got adapted for civilian use. Thus, envisioning the growth and popularity of ‘digital defence tourism’ is also setting a place for itself in a world where people, especially young folks are engaged in using and enjoying their time on things like VR products and services, e-learning, digital photography, navigation, cyber collaborations, digital marketing and entrepreneurship and what not! Events like the annual DEF EXPO and Aero India, India’s India’s military aviation expo, also not only inspire common folks but propel the economic growth for the country in more ways than imaginable.
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