“Brothers and sisters, you must be getting shocked to hear the Prime Minister speaking of cleanliness and the need to build toilets from the ramparts of the Red Fort… I want to make a beginning today itself and that is – all schools in the country should have toilets with separate toilets for girls…” these were the words of Prime Minister Narendra Modi as he delivered his first-ever I-Day speech in 2014. The ‘Swachh Bharat Mission’ (SBM), which seemed like a far-fetched dream has actually turned out to be such a massive reality, a national movement, an unprecedented success.
It was through this mission that all the villages declared themselves open defecation free as on 2nd October, 2019. This time frame of five years was enough to invoke a national conscience. The fundamental messaging has been so strong during SBM 1.0, that the mission which started with a physical undertaking of building toilets could also rightly foster the subtle sense of maintaining cleanliness with a selfless intent and ‘seva bhav’. Thus SBM 2.0 started with an unprecedented vehemence in India. From paying from their own pockets to fix hygiene related issues, to waste management, to cleanliness drives, to cleaning water bodies and beaches, various communities and individuals from across the country began taking up social, political, financial and all other kind of challenges to do wider good by providing for and helping society, thus adding to the growing success of the mission.
PM Modi often narrates such Swachhata stories in his monthly radio programme. Today’s edition of ‘Mann Ki Baat’ too highlighted instances of cleanliness efforts. PM Modi mentioned about efforts of devotees who are worshipping in the Dham of Baba Kedar these days. He said that the devotees are also performing the ‘sadhna’ of cleanliness as some are cleaning areas near the place of stay, while others engage in cleaning garbage along the travel route. PM also mentioned about Rudra Prayag’s Shriman Manoj Bainjwal who, for the last 25 years, has been running cleanliness campaigns and been engaging in making holy places plastic free. PM Modi also urged listeners to make constant efforts for cleanliness and tree plantation and inspire others to do the same.
Many other sub-initiatives under the mission have also resulted in mass awareness. A nationwide “Plogging” drive, which is a combination of both Fit India Movement and Swachh Bharat Abhiyan, was launched around 2018-19. A special plog run was organised in 2019 to mark the 5th anniversary celebration of SBM which was held in over 50 cities across India. Earlier in 2018, Bengaluru Plog Run got registered into the Guinness Book of World Records as the participants’ effort had led to 33.4 tons of plastic waste collection in under 12 hours. Another effort is the ‘Swachh Survekshan’ ranking exercise which is taken up by the Government of India every year to assess and laud rural and urban areas for their levels of cleanliness and active implementation. Another addition in this row is the ‘Swachhata Start-Up Challenge’, a game-changer move launched by MoHUA-AFD to provide an impetus to innovative start-ups to come forward and drive catalytic transformation in the sanitation and waste management sector. Awareness campaigns for causes like ‘Waste Management’, single-use plastic, sanitation coverage in rural areas, etc. are being run aggressively across the nation.
Further, India recently witnessed the inauguration of its first “Amrit Sarovar” at Patwai, Rampur in Uttar Pradesh. This has kick-started India’s journey to coin a historic transformation as it targets to develop and rejuvenate 75 water bodies in each district, a massive drive which would lead to fresh creation of 50,000 water bodies in the country. Such a burgeoning zeal for cleanliness is not newfound but a result of years of pursuance through showcasing good will, good work and a sure vision.
SHARE
