It has been 3 years since PBNS operations began with a modest setup and 200 followers of @PBNS_India twitter handle. The task of revamping Prasar Bharati’s digital presence began from an abandoned cell at ITO and rudimentary infrastructure. After quickly assessing the status of Public Broadcaster’s setup and the margin that needed to be covered in terms of digital activity, status of digital assets, social media presence, and the processes that were being followed by various departments and individuals, fresh processes and changed work patterns got introduced. Soon, these brought very positive results in terms of record digital growth, recognition by ministries, important leaders, influencers, journalists, media houses and many other reputed firms and individuals.
This journey though has not been easy. There have been difficult times and unlimited memories not only of pain but also of the resilient human spirit. And as we usher into the next phase, I acknowledge and appreciate the PBNS colleagues for their accomplishments and achievements as a team so far, applauding especially the collective effort and achievement of having published the ‘PBNS Daily Magazine’ every day in last one year without fail. And this is not the main achievement.True mark of the success of this endeavour lies in the fact that this magazine is liked by a dedicated lot of readers, especially on PBNS telegram platform, and most of them seem to be civil service aspirants. This proves the mettle of the content which is world class in terms of language, coverage, and analysis. Further, the graphics work of the magazine is extraordinarily consistent.
We had initially launched the magazine to provide a fresh stream of accurate and positive stories amidst COVID outbreak. I look back and see that we have been one great unit which was functioning even when most other offices had come to a standstill due to the pandemic. Rather, we took the initiative to burst fake news and bring to light the great efforts put in by our government for the people of this Nation. We had our difficult moments too when Covid impacted us directly but we stood as a team, supporting each other during the hardship. We were also the firsts to cover the stories on the Oxygen Express and create prompt video stories on the various advisories on COVID-19.
We rightly proved that we are a small team, but with capabilities to move mountains. “Today An Eye On” has become a feature sort by many media houses to start their day. We have proved our worth as the solution providers even within our meagre resources. It was our initiative that we provided a News Data Management System, NDMS, for the Organization and lead to huge savings for Prasar Bharati by rationalising agency subscriptions. We designed and built the Consolidated Corporate Website and the Consolidated & monetized News Website with our internal resources leading to further savings for the Organization. The Home Channel of DD Free Dish is also managed and monitored entirely by PBNS 24×7.
We geared up the AIR & DD network by running over 300 training sessions ensuring each station had the required skillset for Digital Operations. Not only this, PBNS has been achieving much more that set revenue targets year after year.
I take this pleasure to thank one and all for you for the support and dedication and also for the extra hours that you worked to achieve the goal and meet our deadlines. I call upon each one of you to join hands in further strengthening our bond and rising to meet the challenges that the year has in store for us. I very well know we together can achieve the impossible.
With unrelenting faith and commitment towards building the right prospective for our Motherland, I call upon you to give your best in the time to come.
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